Google's UK Search Dominance Under Scrutiny
Google's UK Search Dominance Under Scrutiny
What's Happening with Google in the UK?
Google has been labeled a strategic player in the online search advertising market by the UK's antitrust watchdog.
Key Points:
Google has substantial and entrenched market power in general search and search advertising
The company accounts for more than 90% of the UK's online searches
New rules and regulations may be introduced to ensure **fair competition
What's Next?
The regulator will begin discussions on possible remedies, including choice screens for rival search services and fair search results ranking.